Bige Şanlı Communication Consultancy

and Content Management

"Ethical Narrative Design"

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Neden İletişim

“Why isn’t our brand story working?”
“Why does our tone sound artificial?”
“Why doesn’t our communication build trust?”
“Why aren’t people connecting with us?”

Good communication works miracles.

To achieve the result you desire, how you describe it

is as important as how you do it.

Why Communication?

Inclusive practices shaped by values and built through strategic planning form the foundation of corporate resilience and sustainability. How and when we use communication tools directly influences the outcomes we achieve, the efficiency we gain, and the strength of our employer brand.

Brands with strong internal and external communication don’t need to build walls when the wind begins to blow; instead, with highly committed teams, they build windmills.(Inspired by a Chinese proverb.)

The key to sound companies that can withstand storms and even fill their sails with strong winds is transparent, open and customised corporate communication. Whether it is in-house information texts, announcements, catalogues or social media posts, advertisements, press releases, all the content that is in line with the corporate culture strengthens the ties and enriches CVP (customer value proposition).

Please remember that if you do not communicate, the news will still spread, but by shifting and transforming in its own way, and the impact may even be a surprise for you.

h

ello there

While I was a student at Istanbul University, Faculty of Science, Department of Physics, I joined the Physics Club within the university and started to organize international physics congresses, simultaneously I was writing science-oriented articles for the Journal of Science Utopia. I stepped into the business life in those years, I was conducting brand research in a marketing company and working as a part time crew member in various exhibitions and congresses. Shortly after, I joined the team of Siyaset Meydanı - a much respected television forum which was broadcast live.

After receiving my bachelor's degree, I continued my education in England and wrote my first resume with the support of the consultants at the employment agency. Soon after I started working as a waitress in a fancy restaurant located near the business centres. In a short time, I was first promoted to purchasing manager and then assistant manager positions by making profitable deals with the large companies located around. This was a huge relief for my boss too since I was a lousy service staff. Compared to a student living abroad, my standard of living has risen considerably, and my worried family took a deep breath.

I’ve developed my “leadership in tough times” and “crisis management” skills painfully and deeply, when the tourism agency, which I started as the congress project manager after my return to Turkey, had trouble with its business processes due to administrative errors. I met the world of VUCA (volatility, uncertainty, complexity, and ambiguity) before it was named, and experienced how vital solution-oriented agile management is by being unemployed while making marriage plans.

But thanks to my resilience, I soon succeeded in stepping into the most established agency in the industry that I always dreamed of. For ten years at VIP Tourism, I learned, taught, researched, produced, shared what I produced, planned, and managed hundreds of corporate events with a great team. While my title became more inclusive in the horizontal organizational structure shaped by good intention, knowledge, skill and competence, my passion was renewed with each project. Even though I worked 24/7, my business and private life never clashed as I was able to grow with an inspiring leader and valuable teammates.

Then, I worked as congress and event manager and business development director for more than five years at PERYÖN- Human Management Association of Turkey, which I started with the spirit of social responsibility. Apart from the content production & organization of the Human Management Congresses and PERYON Award Journeys I also took an active role in all communication processes of the association. I expanded my position’s definition by constructing target-oriented corporate content, writing and/or editing highly interactive media posts and communication texts reflecting the agenda for businesspeople. By integrating the analytical thinking supported by my education with positive communication, I structured data-based, human-oriented processes.

Today, I combine my experience in human-centred management, internal communication, event consultancy, and content production under the roof of corporate communication to shape and share the company’s face and words, so that the efficiency and happiness of dynamic organisations can increase.

I find peace in sailing, I enrich my life with my beloved husband and 5 chatty cats.

Because "The one who walks with love can carry the world on his back. The one who walks without love carries a shell, assuming it’s his body!" - (Tapduk Emre)

merhaba

Yapabileceklerimiz

İyi iletişim, kurum ile insanlar arasında anlamlı bağlar kurar; bu bağlar sürdürülebilir başarıyı mümkün kılar.”

Solutions

Brand Communication & Strategy

Designing brand personality, tone of voice, and communication language centered on the organization’s unique strengths.
Developing an integrated communication strategy aligned with corporate culture, mission, and objectives.

Brand Experience Design

Creating consistent emotion, language, and experience across all brand touchpoints.
Designing communication touchpoints throughout employee and customer journeys.

Content Design & Storytelling

Developing website and press communication content that strengthens the employer brand.
Creating social media tone of voice, content themes, and publishing flow aligned with brand identity.
Producing original texts for executive messages, speeches, and leadership communication.
Crafting scripts and narratives for launch videos, corporate films, and strategic presentations.

Event Design & Experience Architecture

Planning, managing, and developing creative concepts for internal and external communication‑focused events.
Designing stories, narratives, mottos, and experience flows for events.
Developing creative frameworks, slogans, and narratives for campaigns, launches, or special projects.

Corporate Editorial Management